Hello, I’m Taylor!
I have over a decade of experience converting social sentiment into actionable brand insights, managing and creating engaging organic and paid social content, and partnering with the right influencers to create meaningful experiences for customers.
In my spare time, I love spending time outdoors in the beautiful PNW and creating art out of mud at the pottery studio.
Skills
Social Media Strategy
I craft social media strategies that spotlight the unique value your brand offers to customers. Most recently, I grew Discogs' social impressions from 49 million to 120 million and increased social engagements from 2.1 million to 5 million.
Content
Creation
I create meaningful social content and videos that engage your audience. In just one Instagram post, I helped Discogs reach over 3 million people and generate over 40k comments. This viral post went on to inform a multi-platform marketing series that became one of the top 10 revenue-generating content pieces for Discogs.
I am proficient in Canva, Adobe Premiere Pro, Adobe Photoshop, CapCut, and Instagram Edits.
Influencer Marketing
I connect brands with the right influencers to create meaningful experiences for customers. By partnering with influencers from around the world, I drove a 40% increase in the usage of the Discogs Randomizer tool and increased new advocates added to Voter Voice by 191% for the National Psoriasis Foundation's Capitol Hill Day campaign.
Community Engagement
I turn casual followers into engaged brand advocates and translate customer pain points into actionable brand insights. Informed by community sentiment from Discogs collector community of over 1 million, I helped the mobile team preserve and refine app features.
Paid
Social
I design, run, and analyze paid social campaigns on Meta (Facebook, Instagram, and Threads), TikTok, LinkedIn, and Pinterest. Using A/B tests across creatives, audiences, and formats, I optimize results to move custom audiences from awareness to conversion.
Brands & Nonprofits
